AI Usage
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AI in Our Process
At glance.design, creativity, concepts and design decisions remain firmly in human hands. We use AI thoughtfully and transparently, as a tool that supports our creative process, not replaces it.
AI helps us research, explore ideas and streamline workflows. But the decisions that matter stay with our team: What feels right for the brand? What stands out on the shelf? And what makes sense from a design perspective?
Technology supports our process. Human creativity drives the result.
AI in Practice
From researching trends and target audiences to creating moodboards, exploring visual directions and refining copy, there are plenty of ways AI can support our work. It helps us try out ideas, save time on certain tasks and explore different possibilities.
In packaging design, we also use it to experiment with early design directions, serving suggestions and product settings. It's a useful way to see what might work before developing an idea further.
Human by Design
Finding inspiration is one thing. Turning it into good design is another. While AI can offer a starting point, the thinking behind our work comes from us – from strategy and concept development to the final design decisions.
Anything we explore with AI is developed further by us, carefully refined and adapted to each brand. Before any work leaves our agency, we make sure it meets our standards for quality, clarity and impact.
Used with care
Protecting our clients’ information is a priority. We never share personal data, unreleased products, designs, briefs or other confidential information with public AI tools. We use GDPR-compliant solutions and take data protection, copyright and licensing seriously.
When AI plays a significant role in creating visual content, we’re transparent about it. We don’t create deepfakes, imitate living artists or use AI-generated content without carefully reviewing it.
For us, AI is simply another tool. How we use it, what we create and what we stand behind remain our responsibility.